Product. The Spa Dr.® Age-Defying Lift & Tight Serum — a doctor-formulated, clean / EWG-verified facial serum positioned to support firmer-looking skin during GLP-1 / rapid weight loss ("Ozempic Face"). Offer: 50% off first bottle ($48 → $23.99), 3-bottle at $21.33/ea, one-time no-subscription option ($38.99), 30-day money-back guarantee, subscription refills at $48.
Guiding principle. The landing leads — every keyword, ad and extension is derived from the landing's content so that query → ad → landing stay aligned. Message match is the primary driver of Quality Score, so the keyword universe stays strictly inside the landing's territory (facial skin firming during weight loss).
Structure. 1 Non-Brand Search campaign, USA, 3 tightly-themed ad groups, Exact + Phrase only (no broad at launch), Manual CPC start.
| Ad group | Theme | Intent tier | Why it fits the landing | Expected QS INFER |
|---|---|---|---|---|
| AG1 — GLP-1 / Ozempic Face | The named phenomenon | Solution / branded-aware | Landing FAQ literally answers "Will this help with Ozempic Face?" | 5–7 |
| AG2 — Loose / Sagging Face & Neck After Weight Loss | Problem-aware, face & neck only | Problem-aware | H1: "Firmer Skin While You Lose the Weight"; LP targets face, jawline, neck | 6–7 |
| AG3 — Skin Firming / Tightening Serum | Product category | Solution-aware | The product is a firming serum — exact match | 7–8 (best) |
On a 4th cluster: Wegovy / Zepbound / Mounjaro face terms return near-zero standalone volume today (only semaglutide face = 590/mo and glp 1 skin care = 170/mo). Per tight-theming rules we fold these into AG1 rather than force a thin ad group, and keep the rest on a watch-list.
SR_US_NB_SpaDr_HairSerum_GLP1) — restructure into this skin-firming build rather than run two competing NB campaigns (Action 0).Source: live render of serum.thespadr.com/pages/serum/lp1-offer-glp1-mix-1 (2026-06-02). Quotes verbatim.
Scope: face / neck / décolleté only (not body).
API Google Ads KeywordPlanIdeaService, run 2026-06-02 against account 9662795380, US / English, Google Search network, seeded with the landing URL + 10 curated seeds. 843 ideas, 832,170 total monthly searches. CPC = top-of-page bid range (low–high). All volumes / CPC / competition below are verified API output.
| Keyword | Match | Searches/mo | Comp. | CPC (top-of-page) | Note |
|---|---|---|---|---|---|
| ozempic face | Phrase | 246,000 | LOW | $0.42–10.80 | volume driver; shield with negatives, monitor CVR |
| ozempic face aging | Phrase | 2,900 | LOW | $2.95–34.91 | high CPC ceiling — cap bids |
| ozempic skin | Phrase | 590 | LOW | $0.90–29.78 | cap bids |
| semaglutide face | Phrase | 590 | LOW | $0.95–8.26 | drug-class variant |
| the ozempic face | Phrase | 320 | LOW | $0.00–0.00 | — |
| ozempic face treatment | Exact | 170 | LOW | $0.57–8.08 | cleanest solution intent |
| glp 1 skin care | Phrase | 170 | HIGH | $1.74–7.35 | drug-class |
| ozempic aging face | Phrase | 140 | LOW | $0.00–0.00 | — |
| ozempic droopy face | Exact | 90 | LOW | $0.00–0.00 | symptom |
| ozempic gaunt face | Exact | 90 | LOW | $0.00–0.00 | symptom |
| ozempic wrinkles | Phrase | 70 | LOW | $0.00–0.00 | symptom |
| ozempic face changes | Phrase | 50 | LOW | $0.24–5.41 | — |
⏳ Watch-list (add when volume appears): wegovy face, zepbound face, mounjaro face — <30/mo today.
Per your note, this group is built from face- & neck-specific queries (body-part variants excluded → campaign negatives).
| Keyword | Match | Searches/mo | Comp. | CPC | Region |
|---|---|---|---|---|---|
| sagging face after weight loss | Phrase | 1,000 | LOW | $0.37–3.09 | Face |
| loose skin on neck after weight loss | Phrase | 590 | HIGH | $0.52–4.57 | Neck |
| loose skin after weight loss face | Exact | 390 | HIGH | $0.26–3.08 | Face |
| sagging facial skin after weight loss | Phrase | 390 | HIGH | $0.26–3.08 | Face |
| loose skin on face after losing weight | Phrase | 390 | HIGH | $0.26–3.08 | Face |
| face skin loose after losing weight | Phrase | 390 | HIGH | $0.26–3.08 | Face |
| how to tighten neck skin after weight loss | Phrase | 390 | HIGH | $0.34–3.40 | Neck |
| saggy neck after weight loss | Phrase | 260 | HIGH | $0.47–4.98 | Neck |
| loose skin on neck from weight loss | Phrase | 140 | MEDIUM | $0.33–3.95 | Neck |
| skin firming after weight loss | Exact | 2,400 | HIGH | $0.41–4.66 | Firming (face-led ad) |
Optional volume add: the generic loose skin after weight loss (Phrase, 9,900/mo) could be added only with the full body-part negative set applied — it carries body intent the face-only landing doesn't serve. Recommend launching face/neck-specific first, then testing the generic term in week 2 if we want more volume.
| Keyword | Match | Searches/mo | Comp. | CPC | Note |
|---|---|---|---|---|---|
| skin firming serum | Exact | 1,300 | HIGH | $1.17–3.20 | best fit product = a firming serum |
| skin tightening serum | Exact | 1,300 | HIGH | $1.17–3.20 | — |
| serum for tightening skin | Phrase | 1,300 | HIGH | $1.17–3.20 | — |
| face firming serum | Exact | 720 | HIGH | $1.52–4.72 | face-specific = ideal |
| firming serum | Phrase | 880 | HIGH | $1.75–4.61 | broader; watch search terms |
| best face firming serum | Exact | 390 | HIGH | $0.63–3.47 | comparison intent |
| face tightening serum | Exact | 390 | HIGH | $1.18–3.75 | — |
| neck firming serum | Exact | 320 | HIGH | $0.41–4.01 | neck = on-landing |
| lifting serum for face | Phrase | 390 | HIGH | $1.11–3.58 | — |
| Example query API | Searches/mo | Why excluded |
|---|---|---|
| ozempic face before and after | 22,200 | Pure informational — no purchase intent |
| ozempic face images / pictures of ozempic face | 4,400 / 3,600 | Image research — no intent |
| danger of ozempic / ozempic face side effect | 1,600 / 260 | Safety / medical intent; very high CPC |
| how to tighten loose skin on tummy / stomach / arms / legs | ~13,000 combined | Body parts — landing is face / neck only |
| lose loose skin without surgery | 210 | Surgery-seeker; wrong expectation |
Note: negatives use only generic modifiers (before and after, images, pictures, danger, side effect, stomach, arms…) so they never block a drug-trademark keyword. Brand terms (the spa dr, spa doctor, thespadr) → brand-negatives shared list.
| Setting | Recommendation | Reason |
|---|---|---|
| Campaign name | SR_US_NB_TSD_SkinFirming_GLP1 | Naming convention; reflects the landing (skin firming) |
| Type / networks | Search only. Search Partners OFF, Display OFF | Protect signal quality & QS on a new NB campaign |
| Ad groups | 3 (AG1 / AG2 / AG3 above) | Tight theming = high ad-keyword relevance |
| Match types | Exact + Phrase only — no broad | New campaign; broad needs mature data + protective negatives first |
| Brand negatives | Apply shared TSD brand-negatives list | Keep branded queries out of NB |
Theme: searchers who already name the phenomenon and want to act on it. Drug-trademark terms retained as keywords (per direction).
Keywords: see AG1 table in Phase 2 (12 active + watch-list).
Ad-group negatives (generic modifiers — no drug names; anti-cannibalization):
before and after · before after · images · image · pictures · pics · photos · what is · meaning · reddit · memes · celebrities · oprah · kardashian · danger · side effect · side effects · dosage · dose · cost · price · coupon · prescription · pharmacy · firming serum (→ AG3) · loose skin (→ AG2)
| # | Headline (≤30) | Chars | Type |
|---|---|---|---|
| H1 PIN P1 | GLP-1 Skin Firming Serum | 24 | Keyword / relevance |
| H2 | Firmer Skin, Less Sagging | 25 | Benefit |
| H3 | Support Skin On Your GLP-1 | 26 | Relevance |
| H4 | Firm Skin During Weight Loss | 28 | Benefit |
| H5 | 97% Saw Firmer Skin | 19 | Proof ("97% saw visibly firmer skin") |
| H6 | Clinically Tested Firming | 25 | Proof |
| H7 | 17,000+ 5-Star Reviews | 22 | Social proof |
| H8 | Doctor-Formulated Serum | 23 | Differentiator |
| H9 | No Needles, No Procedures | 25 | Differentiator |
| H10 | Clean, Non-Toxic Formula | 24 | Differentiator |
| H11 | Just 2 Pumps a Day | 18 | Ease |
| H12 | Botanical Retinol Serum | 23 | Ingredient |
| H13 | Save 50% + Free Shipping | 24 | Offer |
| H14 | 30-Day Money-Back Promise | 25 | Risk reversal |
| H15 | Firm, Lift & Tighten Skin | 25 | Benefit ("Lift & Tight") |
| Descriptions (≤90) | Chars |
|---|---|
| Rapid weight loss changes your face. This doctor-formulated serum firms it back. | 80 |
| 97% saw visibly firmer skin in a 56-day study. Clean, non-toxic, and no needles. | 80 |
| Hollow, loose-looking skin from weight loss? Support firmness in just 2 pumps a day. | 84 |
| Join 300,000+ customers. Save 50% today + free shipping. 30-day money-back guarantee. | 85 |
Display path: /Skin-Firming/GLP-1 · Final URL: the LP1 landing · Pinning: only H1 → Position 1 (locks relevance). RSA 2 & 3 rotate the remaining headlines into distinct combinations (proof-led, offer-led) — full variants on build.
Theme: problem-aware searchers with facial / neck skin laxity from weight loss. Body-part queries excluded.
Ad-group negatives:
stomach · belly · tummy · abdomen · abdominal · arm · arms · thigh · thighs · leg · legs · butt · knee · hands · surgery · surgeon · tummy tuck · diy · exercise · exercises · naturally · ozempic face (→ AG1) · firming serum (→ AG3)
| # | Headline (≤30) | Chars | Type |
|---|---|---|---|
| H1 PIN P1 | Tighten Skin After Weight Loss | 30 | Keyword |
| H2 | Sagging Face? Firm It Back | 26 | Problem→solution |
| H3 | Firm Face, Jawline & Neck | 25 | Benefit (face/neck-steer) |
| H4 | Loose Neck Skin? Firm It | 24 | Problem→solution (neck) |
| H5 | Firmer Skin Losing Weight | 25 | Benefit |
| H6 | 97% Saw Firmer Skin | 19 | Proof |
| H7 | Clinically Tested, 56 Days | 26 | Proof |
| H8 | No Surgery, No Needles | 22 | Differentiator |
| H9 | 17,000+ 5-Star Reviews | 22 | Social proof |
| H10 | Doctor-Formulated Serum | 23 | Differentiator |
| H11 | Clean, Non-Toxic Serum | 22 | Differentiator |
| H12 | Just 2 Pumps a Day | 18 | Ease |
| H13 | Botanical Retinol Formula | 25 | Ingredient |
| H14 | Save 50% + Free Shipping | 24 | Offer |
| H15 | 30-Day Money-Back Promise | 25 | Risk reversal |
| Descriptions (≤90) | Chars |
|---|---|
| Lost weight and noticed looser facial skin? This serum supports firmer, tighter skin. | 85 |
| Doctor-formulated and clinically tested over 56 days. No needles, no harsh actives. | 83 |
| Firm the look of your face, jawline and neck with just 2 pumps a day. Clean & non-toxic. | 86 |
| Save 50% + free shipping. Join 300,000+ customers. 30-day money-back guarantee. | 78 |
Display path: /Firmer-Skin/Weight-Loss · Pinning: H1 → Position 1 only.
Theme: highest commercial intent and best message match (the product is a firming serum) → highest expected QS.
Ad-group negatives:
diy · homemade · recipe · natural remedy · korean · drugstore · the ordinary · cerave · amazon · body · stomach · ozempic face (→ AG1) · loose skin after weight loss (→ AG2)
| # | Headline (≤30) | Chars | Type |
|---|---|---|---|
| H1 PIN P1 | Skin Firming Serum | 18 | Keyword (exact) |
| H2 | Skin Tightening Serum | 21 | Keyword |
| H3 | Best Face Firming Serum | 23 | Keyword / comparison |
| H4 | Firm, Lift & Tighten Skin | 25 | Benefit |
| H5 | 97% Saw Firmer Skin | 19 | Proof |
| H6 | Clinically Tested Firming | 25 | Proof |
| H7 | Firmer Skin in 4-6 Weeks | 24 | Benefit (LP timeframe) |
| H8 | Botanical Retinol Serum | 23 | Ingredient |
| H9 | No Needles, No Procedures | 25 | Differentiator |
| H10 | Doctor-Formulated Serum | 23 | Differentiator |
| H11 | 17,000+ 5-Star Reviews | 22 | Social proof |
| H12 | Clean, Non-Toxic Formula | 24 | Differentiator |
| H13 | Just 2 Pumps a Day | 18 | Ease |
| H14 | Save 50% + Free Shipping | 24 | Offer |
| H15 | Firmer, Tighter-Looking Skin | 28 | Benefit |
| Descriptions (≤90) | Chars |
|---|---|
| Doctor-formulated firming serum that visibly tightens skin. No needles, no harsh actives. | 88 |
| Botanical Retinol, Hyaluronic Acid & Resveratrol. Clinically tested over 56 days. | 80 |
| 97% saw firmer skin; 100% saw improvement in wrinkles & elasticity. Clean & non-toxic. | 85 |
| Save 50% + free shipping today. Join 300,000+ customers. 30-day money-back guarantee. | 84 |
Display path: /Firming-Serum/Shop · Pinning: H1 → Position 1 only.
| Group | Negatives (match) | Justification |
|---|---|---|
| Brand | the spa dr, spa doctor, thespadr (Phrase) | Keep our own brand traffic in the brand campaign |
| Informational | before and after, images, pictures, pics, photos, what is, meaning, reddit, memes, celebrities, oprah, kardashian (Phrase) | Research intent — no purchase ("before and after" alone = 22,200/mo) |
| Safety / medical | danger, side effect(s), symptoms, syndrome, lawsuit, lawyer (Phrase) | Wrong intent; high CPC; compliance hygiene. (Generic modifiers — drug-trademark keywords stay active.) |
| Drug-purchase modifiers | buy, cost, price, coupon, prescription, pharmacy, dosage, dose, pen, refill, where to buy, insurance (Phrase) | Catches drug-purchase intent without blocking the trademark itself |
| Procedures | surgery, surgeon, facelift, botox, filler(s), microneedling, laser, thread lift, plastic surgery, tummy tuck (Phrase) | Seeking clinical procedures, not a topical serum |
| Off-target body | stomach, belly, tummy, abdomen, arms, thighs, legs, butt, knee, hands (Phrase) | Landing is face / neck / décolleté only |
| Free / DIY | free, cheap, diy, homemade, home remedy, natural remedy, exercise(s), naturally (Phrase) | Non-buyers / non-product solution seekers |
QS = expected CTR + ad relevance + landing-page experience. Predictions are INFER from ad↔keyword↔LP relevance and BENCH beauty-search CTR norms. Actual QS surfaces after ~300+ impressions per keyword.
| Ad group / keyword | Ad relevance | LP experience | Exp. CTR | Predicted QS | Risk & fix |
|---|---|---|---|---|---|
| AG3 skin firming / tightening serum | High (exact in H1) | High (LP = firming serum) | Avg+ | 7–8 low risk | Flagship group |
| AG2 sagging/loose face & neck after WL | High (face/neck-led) | High (LP targets face/neck) | Avg | 6–7 | Face/neck-specific keywords keep match tight |
| AG1 ozempic face treatment / aging | High | Medium-High | Avg | 6–7 | Good intent |
| AG1 ozempic face (head term) | Medium | Medium | below avg likely | 5–6 watch | Mixed intent drags CTR. Fix: Phrase (not Exact), heavy negatives, LP meta tweak below. If QS <6 after 2 wks → demote bid, lean on long-tail. |
Does each ad group's primary keyword appear in the LP H1 / copy / meta? Recommendations are copy tweaks only — no rebuild.
| Ad group keyword | In H1? | In body copy? | In meta title? | Recommendation to LP team |
|---|---|---|---|---|
| skin firming serum (AG3) | ~ "Firmer Skin" | ✅ "firming," "Lift & Tight Serum" | ❌ | Add "Skin Firming Serum" to the meta <title> & a visible benefit line |
| sagging skin after weight loss (AG2) | ~ "While You Lose the Weight" | ~ "skin laxity," testimonial "skin getting loose on Wegovy" | ❌ | Add explicit "loose / sagging skin" phrasing to a subhead or FAQ |
| ozempic face (AG1) | ❌ | ✅ FAQ "Will this serum help with Ozempic Face?" | ❌ | Lift "Ozempic Face" into an H2 + meta title (already in FAQ) |
<title> from "6 Reasons This Is Your Skin's New GLP-1 Bestie…" to "Skin Firming Serum for GLP-1 Weight Loss | The Spa Dr." — boosts LP relevance for AG1 and AG3 at once.Doctor-FormulatedEWG VerifiedNo NeedlesClean & Non-ToxicFree Shipping30-Day Money-Back300,000+ CustomersSafe With GLP-1
Header "Featured ingredients": Botanical Retinol, Hyaluronic Acid, Resveratrol, Kakadu Plum
| Phase | Strategy | Why |
|---|---|---|
| Weeks 1–3 (0–~20 conv) | Manual CPC (or Maximize Clicks w/ CPC cap) | No conversion history → Smart Bidding can't learn (never tROAS/tCPA <30 conv) |
| ~20–30+ conv | Maximize Conversions (then add tCPA) | Enough signal to begin capped automation |
| 100+ conv/mo, stable | Target CPA / Target ROAS | Full Smart Bidding once data is rich |
Max CPC = Target CPA × est. CVR. BENCH cold NB beauty CVR ≈ 1.0–2.0%.
| Est. CVR | Max CPC ($100 CPA) | Read |
|---|---|---|
| 1.0% | $1.00 | Conservative — covers most weight-loss terms; partial top-of-page on serum terms |
| 1.5% | $1.50 | Recommended starting cap — covers serum top-of-page range ($1.17–3.20 low end) and most terms |
| 2.0% | $2.00 | Aggressive — full coverage; use once a group proves CVR ≥2% |
Recommendation: launch with a $1.50 Max CPC across groups (AG3 serum terms may warrant $1.75–2.00 given HIGH competition + best QS). The $100 CPA comfortably supports bids that the earlier draft couldn't — we no longer need to sacrifice impression share. Strong QS should pull actual CPC below cap.
INFER Blended realistic avg CPC ≈ $1.20–1.60. To exit the learning phase we need ~15–30 conversions/month; at a $100 CPA that implies ~$1,500–3,000/month. Recommended start: $60/day (~$1,800/mo, ~37–50 clicks/day). At ~1.5% CVR ≈ 0.6–0.8 conv/day → ~18–24 conv in month 1 — enough to migrate to Maximize Conversions. Scale once CPA holds at/under $100.
| Lever | Recommendation | Reason |
|---|---|---|
| Geo | USA, all states at launch ("people in targeted locations"); layer state bid-adjustments later | New campaign needs volume; GLP-1 adoption skews to some states — adjust once data exists |
| Devices | No adjustment at launch; observe | Set device mods only after CVR-by-device data |
| Schedule | 24/7 at launch; review after 2–3 weeks | Don't guess dayparts with no data |
| Audiences | Observation only: In-market Beauty & Personal Care / Skin Care; Affinity Beauty Mavens; Custom-intent (GLP-1 + weight-loss + skincare); Demographics female 35–65+ | Gathers bid-mod signal without shrinking reach on a new NB campaign |
Transactions Thespadr recorded 449.9 conversions in 30 days; Add-to-Cart, Initiate Checkout and Product View are all firing normally. The Shopify→Google Ads measurement stack works.
Verified on SR_US_NB_SpaDr_HairSerum_GLP1 (last 14 days): 77 clicks, $137.53 spent, conversions (bidding) = 0.0, all-conversions = 115, conversion value = $0.00. 115 "conversions" with $0 value on 77 clicks means the campaign is counting zero-value micro-events (Page view / QuizComplete / Advertorial-Load codeless actions) — not purchases. Several non-purchase actions are flagged primary at account level (QuizComplete-HairSerum, QuizComplete - Serum, YouTube views), which pollutes Search optimization.
Transactions Thespadr (Purchase, value-based) as the only Primary goalQuizComplete*, Page view, Advertorial-Load, YouTube actions to Secondary (observe, don't bid)| Window | Actions |
|---|---|
| Action 0 (pre-launch) | Reconcile the existing live GLP-1 NB campaign (SR_US_NB_SpaDr_HairSerum_GLP1) — restructure into this skin-firming build so we don't run two competing NB campaigns. Confirm CPA / LTV + tracking + LP meta tweak. |
| Week 1 | Launch Manual CPC, Exact+Phrase, Search-only. Daily search-terms review → add negatives fast (body parts, before/after, drug-purchase modifiers). Watch QS as impressions accrue. |
| Weeks 2–3 | Promote winning search terms to keywords; prune QS<6 terms or fix relevance. Expand Phrase where Exact proves ROAS; optionally test generic "loose skin after weight loss" with body negatives. Add device/geo/audience bid mods. |
| Week 4+ | If ≥20–30 conv & stable CPA → migrate to Maximize Conversions (then tCPA). Begin RSA asset-rotation analysis. Consider an advertorial layer (note below). |
| Metric | Watch | Action trigger |
|---|---|---|
| Quality Score (per kw) | Target ≥6 (≥7 on AG3) | <6 after 300+ impr → fix ad relevance / demote bid / pause head term |
| CTR | BENCH beauty search ~2–5% | <2% → test new headlines, check intent match |
| Avg CPC | vs. Max CPC cap | CPC nearing cap with low IS → QS / relevance work before raising bids |
| CVR | BENCH cold NB ~1–2% | <1% on a group → LP / offer / message-match review (advertorial?) |
| CPA | vs. confirmed allowable CPA | Bleeding Rule: >$50 spend & 0 conv in a kw / 30d → flag / pause |
| Search terms | Relevance drift | Daily wk1 → weekly: body-part / informational leakage → negatives |
| Item | Status | Detail |
|---|---|---|
| Drug-trademark keywords (ozempic, semaglutide, glp-1…) | retained | Kept as keywords per direction. Negatives use generic modifiers only, so no trademark term is blocked. |
| Drug trademark in ad text | recommendation | Headlines use "GLP-1" / "weight loss" rather than "Ozempic" to stay within Google's healthcare & trademark policies and avoid ad disapprovals. Drug names remain at the keyword level where they're allowed. |
| "Ozempic Face treatment" as copy | avoided in copy | "Treatment" reads as a medical claim — keyword is fine, copy uses "support firmer skin." |
| Clinical stats ("97%," "56-day study") | OK if substantiated | On the landing; describe skin appearance, not disease — cosmetic-safe. Confirm the study backs them. |
| "Safe Alongside Your GLP-1" | OK | Landing claim; topical / no-interaction framing. |
Sources & method: Landing = live render (2026-06-02). Keyword volumes / CPC / competition = Google Ads KeywordPlanIdeaService (US / English, 843 ideas, run 2026-06-02) — figures labeled API are verified. CTR/CVR/ROAS norms = BENCH. Items labeled INFER are our judgment. Framework: non-brand search create methodology + Echelonn NB standards. Nothing has been built or changed in Google Ads — this document is for approval.